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Empowered Growth with a Custom Auction App

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Empowered Growth with a Custom Auction App

Meet the Client

Extreme Range Outfitters is a proudly local business based in Saskatoon, Saskatchewan. Since 2018, they’ve carved out a niche as one of the province’s most trusted names in firearms, ammunition, long-range shooting gear, and hunting accessories. Built on a passion for the outdoors and precision shooting, their reputation is rooted in expertise, customer service, and a strong commitment to responsible firearm ownership. Serving a loyal base of hunters, competitive shooters, and first-time buyers alike, Extreme Range has grown into a go-to destination across the Prairies—and beyond.

The Challenge

With the success of their trade-in program, Extreme Range Outfitters found themselves with a massive inventory of used items—everything from firearms and optics to outdoor gear. This surplus presented a clear opportunity: launch a weekly online auction to resell these items and recover value.

But there was a problem. The available off-the-shelf Shopify auction apps simply couldn’t keep up. They struggled with high user traffic, couldn’t efficiently process hundreds of items per week, and lacked the features needed to streamline operations. As customer interest surged—especially during peak Sunday night auctions—it became clear that Extreme Range needed a more powerful, scalable, and automated solution to keep up with demand and keep labor costs in check.

The Solution

We developed a fully custom auction platform, built directly into their Shopify store. Designed to handle scale, speed, and simplicity, the app automates every part of their weekly auction process—from bulk importing inventory to real-time bidding. Features include:

Excel-based bulk item uploads

Automatic scheduling aligned with Sunday auction nights

Outbid notifications and seamless cart integration for won items

Real-time performance under high traffic loads

Post-auction reports for fast and efficient payment processing

This tool not only supports heavy bidder activity but also simplifies internal workflows—saving hours of admin time every week.

How They’re Winning Today

Six years strong, Extreme Range Outfitters now runs high-performance auctions every Sunday, selling over 350 items per event to a base of tens of thousands of registered users. Their custom-built platform has transformed surplus inventory into revenue, created new cash flow from off-season stock, and fueled a trade-in economy that drives new product sales.

They’ve become a national force in their niche—recognized across Canada for their no-reserve, no-buyer-fee auctions and fair pricing. The result? Multi-million-dollar annual sales, a loyal and growing customer base, and a reputation as one of the country’s leading firearms and auction retailers.